Understand how and where supporter churn happens. How many supporters are won, lost and retained. Drill into the areas supporters are won, lost and retained
Understand why some supporters stop giving, while others give for a lifetime using new data. Tackle attrition in the short term and implement supporter journey strategy to build loyalty long term
Understand the public's awareness and perceptions of your charity. Understand how this compares to other charities soliciting support in your area. Inform strategy to grow awareness and build support
Understand your supporters and how to use this understanding to grow income. Consulting on core issues affecting your charity and supporters from supporter engagement to uniting data siloes to unearth new insights
